Align yourself with your client

Getting new clients comes with its own world of wonder. How will you ensure you are compatible and how can you adapt so that you are best meeting their needs.

One way to get to know your client is to do a Vak learning styles quiz with them.

What Is the VAK Learning Styles Model?

The VAK Learning Styles Model was developed by psychologists in the 1920s to classify the most common ways that people learn. According to the model, most of us prefer to learn in one of three ways: visual, auditory or kinesthetic (although, in practice, we generally “mix and match” these three styles).

  • Visual: a visually-dominant learner absorbs and retains information better when it is presented in, for example, pictures, diagrams and charts.
  • Auditory: an auditory-dominant learner prefers listening to what is being presented. He or she responds best to voices, for example, in a lecture or group discussion. Hearing his own voice repeating something back to a tutor or trainer is also helpful.
  • Kinesthetic: a kinesthetic-dominant learner prefers a physical experience. She likes a “hands-on” approach and responds well to being able to touch or feel an object or learning prop.

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